Musings of a Badger

Heineken – Star Player

Posted in Advertising, Innovation, Mobile by musingsofabadger on May 2, 2011

Nicely done by Heineken/AKQA. Realtime, multi-screen, convergence, social, gaming all wrapped into one. Read more about it @Contagious


The Rules > Velominati

Posted in Cycling by musingsofabadger on April 4, 2011

Rules – you cant have enough of them (particularly when they’re a bit random and to do with cycling).   A few of my favourites taken from  Velominati’s long list:

Rule 12: The minimum number of bikes one should own is three.  The correct number is n+1, where n is the number of bikes currently owned.  This equation may also be re-written as s-1, where s is the number of bikes owned that would result in separation from your partner.

Rule 24: Speeds and distances shall always be referred to and calculated in kilometers.  This includes while discussing cycling in the workplace with your non-cycling coworkers, serving to further mystify our sport in the web of their Neanderthalic cognitive capabilities.  As the confused expression spreads across their unibrowed faces, casually mention your shaved legs. All of cycling’s monuments are measured in the metric system and as such the English system is forbidden.

Rule 25: The bikes on top of your car should be worth more than the car.  Or at least be relatively more expensive.

Rule 56: When wearing a cycling kit and enjoying a pre or post ride coffee, it is only appropriate to drink espresso or macchiato. If the word soy/skim latte is heard to be used by a member wearing cycling apparel, then that person must be ceremonially beaten with Co2 canisters or mini pumps by others within the community.6


Audi to sell wooden bikes?

Posted in Cycling by musingsofabadger on April 1, 2011

Why wood you want one of these? I’m hoping this is just a decent April fool…

More info here:

More pointless bikes here:

Skittles Touch

Posted in Advertising by musingsofabadger on March 30, 2011

I think I like these ads…


Fruits not Fizzy

Posted in Advertising, Video by musingsofabadger on March 12, 2011

Whether you’re a fan of the golden arches or not, this ad for McDonalds by Chris & Carol @ Leo is very good. Certainly makes me smile – turn it up!

Leo Burnett – Good Times

Posted in Advertising, Digital, Social media by musingsofabadger on March 10, 2011

Its been a good few months @ Leos’.  We’ve made two digital acquisitions in Holler and now Airlock, we’re up to 4th in Campaign’s agency rankings and have also ranked in the Times Top 100 companies to work for.

Oh, and if thats not enough we’ve recently launched the 1st phase of our new website in all its cross platform compatible and HTML5 ‘yness. Take a look here:

Lovely stuff.

Viral brand campaign review 2010

Posted in Advertising, Branding, Digital, Social media by musingsofabadger on March 8, 2011

A few months old but an insightful snapshot nonetheless. Facebook unsurprisingly becoming a more dominant feature in the success of campaigns…

Taken from Rubber Republic:

Nike Better World – Better Made

Posted in Branding, Digital, Innovation by musingsofabadger on January 5, 2011

Nike have recently released a new site: Nike Better World which communicates its efforts to be environmentally and socially considerate.  Built by Weiden+Kennedy, its a good example of what is arguably the future of web design aka HTML5.   A wonderfully simple execution which acts as a compelling gateway into the world of Nike.  I like.

Tablets are good for you

Posted in Digital, Mobile by musingsofabadger on January 5, 2011

Forrester forecasts that Tablet sales (and unsurprisingly, those with an Apple logo) will eclipse laptops over the next few years. Article here:

Most Contagious 2010

Posted in Branding, Digital, Innovation by musingsofabadger on December 17, 2010