IKEA Facebook app – shame
Theres been a lot of buzz around IKEA’s recent Facebook campaign with plenty of people giving it a thumbs up and citing it as a good example of how to run a successful campaign using social media. So, when I first read that IKEA had launch an iPhone app I was thinking it should be pretty cool. Sadly, I was mistaken, its basically the catalogue scanned in and published as an app – all 35mb of it. So, its got:
- No interactivity/features
- Massive download
- Nothing useful like a store locator tool
- Can’t bookmark favourite items
- Doesn’t allow sharing
Missed opportunity if I ever saw one.