Musings of a Badger

IKEA Facebook app – shame

Posted in Digital, Mobile, Social media, Video by musingsofabadger on December 13, 2009

Theres been a lot of buzz around IKEA’s recent Facebook campaign with plenty of people giving it a thumbs up and citing it as a good example of how to run a successful campaign using social media.  So, when I first read that IKEA had launch an iPhone app I was thinking it should be pretty cool.  Sadly, I was mistaken, its basically the catalogue scanned in and published as an app – all 35mb of it.  So, its got:

  • No interactivity/features
  • Massive download
  • Nothing useful like a store locator tool
  • Can’t bookmark favourite items
  • Doesn’t allow sharing

Missed opportunity if I ever saw one.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: