Musings of a Badger

Heineken – Star Player

Posted in Advertising, Innovation, Mobile by musingsofabadger on May 2, 2011

Nicely done by Heineken/AKQA. Realtime, multi-screen, convergence, social, gaming all wrapped into one. Read more about it @Contagious

Skittles Touch

Posted in Advertising by musingsofabadger on March 30, 2011

I think I like these ads…

 

Fruits not Fizzy

Posted in Advertising, Video by musingsofabadger on March 12, 2011

Whether you’re a fan of the golden arches or not, this ad for McDonalds by Chris & Carol @ Leo is very good. Certainly makes me smile – turn it up!

Leo Burnett – Good Times

Posted in Advertising, Digital, Social media by musingsofabadger on March 10, 2011

Its been a good few months @ Leos’.  We’ve made two digital acquisitions in Holler and now Airlock, we’re up to 4th in Campaign’s agency rankings and have also ranked in the Times Top 100 companies to work for.

Oh, and if thats not enough we’ve recently launched the 1st phase of our new website in all its cross platform compatible and HTML5 ‘yness. Take a look here: www.leoburnett.co.uk

Lovely stuff.

Viral brand campaign review 2010

Posted in Advertising, Branding, Digital, Social media by musingsofabadger on March 8, 2011

A few months old but an insightful snapshot nonetheless. Facebook unsurprisingly becoming a more dominant feature in the success of campaigns…

Taken from Rubber Republic: http://www.rubberrepublic.com/2010/12/most-viral-brands-of-2010-round-up-infographic/

Twitter selling ad space

Posted in Advertising, Media, Social media by musingsofabadger on October 18, 2010

A fairly lengthy but informative video where the sales director @ twitter explains how they hope to monetise the platform. Hosted by my old agency so I’d predict it should be taken seriously from £ making point of view.

Andy Hobsbawm – Green thing

Posted in Advertising, Branding, Digital by musingsofabadger on September 25, 2010

Many moons ago I worked at Agency.com and Andy was in charge.  I was fortunate enough to meet up again this week as he gave Leo Burnett a fantastic talk on the current state of  brands in the digital space.  I’ve not got that video to share just yet but thought I’d add this little clip from TED talk as a reference.  Very inspiring speaker.

My ‘Mom’ is on Facebook?

Posted in Advertising, Digital, Social media by musingsofabadger on September 20, 2010

Interesting stats from Flowtown

Leo Burnett Grads Programme

Posted in Advertising by musingsofabadger on September 9, 2010

The Leo Burnett London Graduate Foundation Programme is open for applications till the end of Sept. Our Facebook page has gone live – go and have a gander here:

http://www.facebook.com/pages/Leo-Burnett-London-Graduate-Foundation/129575137088829

Augmented Reality Billboard in Times Square

Posted in Advertising, Augmented Reality, Branding, Innovation by musingsofabadger on July 1, 2010

Nice example of an engaging digital screen in Times Square:  read more about it here: http://www.digitalbuzzblog.com/times-square-augmented-reality-billboard/#more-4377