Musings of a Badger

Leo Burnett – Good Times

Posted in Advertising, Digital, Social media by musingsofabadger on March 10, 2011

Its been a good few months @ Leos’.  We’ve made two digital acquisitions in Holler and now Airlock, we’re up to 4th in Campaign’s agency rankings and have also ranked in the Times Top 100 companies to work for.

Oh, and if thats not enough we’ve recently launched the 1st phase of our new website in all its cross platform compatible and HTML5 ‘yness. Take a look here: www.leoburnett.co.uk

Lovely stuff.

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Viral brand campaign review 2010

Posted in Advertising, Branding, Digital, Social media by musingsofabadger on March 8, 2011

A few months old but an insightful snapshot nonetheless. Facebook unsurprisingly becoming a more dominant feature in the success of campaigns…

Taken from Rubber Republic: http://www.rubberrepublic.com/2010/12/most-viral-brands-of-2010-round-up-infographic/

Nike Better World – Better Made

Posted in Branding, Digital, Innovation by musingsofabadger on January 5, 2011

Nike have recently released a new site: Nike Better World which communicates its efforts to be environmentally and socially considerate.  Built by Weiden+Kennedy, its a good example of what is arguably the future of web design aka HTML5.   A wonderfully simple execution which acts as a compelling gateway into the world of Nike.  I like.

Tablets are good for you

Posted in Digital, Mobile by musingsofabadger on January 5, 2011

Forrester forecasts that Tablet sales (and unsurprisingly, those with an Apple logo) will eclipse laptops over the next few years. Article here: http://mashable.com/2011/01/05/forrester-tablet-sales/

Most Contagious 2010

Posted in Branding, Digital, Innovation by musingsofabadger on December 17, 2010

Mobile Trends Presentation – Mary Meeker

Posted in Digital, Mobile by musingsofabadger on November 18, 2010

Very interesting reading…

View this document on Scribd

A life told through Facebook

Posted in Digital, Social media by musingsofabadger on November 14, 2010

Nice example of a Facebook user journey

Twitter – helping to make a difference (again)

Posted in Digital, Social media by musingsofabadger on November 8, 2010

Its been interesting to watch this thread by Jordan Rapp  (a US pro-triathlete) gather momentum over the past couple of days.  In summary a chap in the US was the victim of a hit and run accident where he was badly hurt by a driver who knocked him of his bike then drove away.  The driver was a well paid money man and the case was being mishandled as a result (money buys favours/power as we all know).

Jordan Rapp was seriously injured in similar circumstances last year so has strong feelings on the subject. As a result he started this twitter thread imploring his ‘followers’ to help raise the profile of the case and its apparent mishandling.  The feed is here: http://twitter.com/#!/rappstar and grabs are below.

Good to see its making a difference with US TV news and even the UK Daily Mail picking it up in less that 48hrs.  Respect for pro actively making a difference!

The start of the post:

It grows in momentum:

The results start to show:

Big brands and social media

Posted in Branding, Digital, Social media by musingsofabadger on October 27, 2010

Article covering how Starbucks, Coke, Oreo, Skittles and Redbull are all making an impact in the social media space:
http://mashable.com/2010/10/26/social-media-engaged-brands/

** One third of iPad users shun apps

Posted in Digital, Mobile by musingsofabadger on October 23, 2010

A study of the habits of gadget users reveals wide differences in what they do with their devices.

http://www.bbc.co.uk/news/technology-11605682