Musings of a Badger

Heineken – Star Player

Posted in Advertising, Innovation, Mobile by musingsofabadger on May 2, 2011

Nicely done by Heineken/AKQA. Realtime, multi-screen, convergence, social, gaming all wrapped into one. Read more about it @Contagious


Nike Better World – Better Made

Posted in Branding, Digital, Innovation by musingsofabadger on January 5, 2011

Nike have recently released a new site: Nike Better World which communicates its efforts to be environmentally and socially considerate.  Built by Weiden+Kennedy, its a good example of what is arguably the future of web design aka HTML5.   A wonderfully simple execution which acts as a compelling gateway into the world of Nike.  I like.

Most Contagious 2010

Posted in Branding, Digital, Innovation by musingsofabadger on December 17, 2010

Glimpse at the Future of Foursquare

Posted in Innovation, Mobile, Social media by musingsofabadger on November 4, 2010

Foursquare CEO and co-founder Dennis Crowley spoke on how the location-based service plans to dominate “what happens after the checkin” at Wednesday’s ad:tech conference

Apple iAd demo

Posted in Digital, Innovation, Media by musingsofabadger on October 7, 2010

Demo videos for Interactive Ads in your Apps, on your iPhone.  Be interesting to see how these are taken up.  Feels like a brand rather than an acquisition tool but thats no bad thing IF their engaging and well thought out.

Augmented Reality Billboard in Times Square

Posted in Advertising, Augmented Reality, Branding, Innovation by musingsofabadger on July 1, 2010

Nice example of an engaging digital screen in Times Square:  read more about it here:

Up, up and away!

Posted in Innovation by musingsofabadger on May 30, 2010

An armchair, some giant helium ballons, the English Channel and a bit of imagination. Saw this in the paper today and it made me smile.

Want to try?  Go to their site for more info

N Building QR code fun

Posted in Advertising, Augmented Reality, Digital, Innovation, Video by musingsofabadger on February 21, 2010

Interesting example of QR codes being used on a grand scale.  Personally I quite like the aesthetic, but the ability to see the occupants twitter posts and the opportunity for advertising is also interesting. Wont reinvent the world but I could see this sort of thing being useful as part of a PR stunt.

iPad + Dom Joly

Posted in Innovation, Video by musingsofabadger on January 30, 2010

Wallpaper gets Augmented

Posted in Augmented Reality, Digital, Innovation by musingsofabadger on January 12, 2010

More augmented reality fun from James Alliban @ Skive: