Musings of a Badger

Heineken – Star Player

Posted in Advertising, Innovation, Mobile by musingsofabadger on May 2, 2011

Nicely done by Heineken/AKQA. Realtime, multi-screen, convergence, social, gaming all wrapped into one. Read more about it @Contagious


Tablets are good for you

Posted in Digital, Mobile by musingsofabadger on January 5, 2011

Forrester forecasts that Tablet sales (and unsurprisingly, those with an Apple logo) will eclipse laptops over the next few years. Article here:

Mobile Trends Presentation – Mary Meeker

Posted in Digital, Mobile by musingsofabadger on November 18, 2010

Very interesting reading…

View this document on Scribd

Glimpse at the Future of Foursquare

Posted in Innovation, Mobile, Social media by musingsofabadger on November 4, 2010

Foursquare CEO and co-founder Dennis Crowley spoke on how the location-based service plans to dominate “what happens after the checkin” at Wednesday’s ad:tech conference

** One third of iPad users shun apps

Posted in Digital, Mobile by musingsofabadger on October 23, 2010

A study of the habits of gadget users reveals wide differences in what they do with their devices.

Mobile Apps – tactic or strategy?

Posted in Advertising, Mobile, Social media by musingsofabadger on June 13, 2010

Interesting presentation by Simon Andrews from “addictive”

Size isn’t everything on Twitter

Posted in Mobile, Social media by musingsofabadger on January 7, 2010

Interesting post by Anil Dash on the effect of being placed on Twitters list of suggested users and the subsequent massive increase in followers:

To quote: ‘After just a few days of being on the list, though, I made an interesting discovery that offers a dramatic distinction from buying featured position in an online store: Being on Twitter’s suggested user list makes no appreciable difference in the amount of retweets, replies, or clicks that I get.’

Read it in full here:

You can also read his follow up comment here:

Jamie Oliver – Tasty iPhone app

Posted in Digital, Mobile by musingsofabadger on December 15, 2009

Following on from the disappointment of IKEA’s app (read below in this blog) I’d like to give respect to the guys at Zolmo who created Jamie Olivers iPhone app, and use it as an example of what can/should be done. Ok, you have to pay for it but what you get is a well produced interactive product with some good (read useful) features like interactive shopping lists for specific recipes, both text and visual descriptions of what/how to to cook and some helpful video tutorials. Now I could browse online for similar items but having all the info in my pocket is a real time saver. Proof is in the pudding (or risotto) as they say and I can vouch for how it helped a not very good cook (me) to make a rather tasty dinner last night!

Moving forward it’d be good to be able to download additional recipes (at a nominal fee) and have the opportunity to get social by share ratings on the menus.  If you fancy a play go to iTunes else download it here:

So, recipe for us digital folk is – produce something useful (therefore people will want it) and produce it well (so people enjoy using it).  Obvious you’d think but I’m still surprised how many agencies miss these basic ingredients.

IKEA Facebook app – shame

Posted in Digital, Mobile, Social media, Video by musingsofabadger on December 13, 2009

Theres been a lot of buzz around IKEA’s recent Facebook campaign with plenty of people giving it a thumbs up and citing it as a good example of how to run a successful campaign using social media.  So, when I first read that IKEA had launch an iPhone app I was thinking it should be pretty cool.  Sadly, I was mistaken, its basically the catalogue scanned in and published as an app – all 35mb of it.  So, its got:

  • No interactivity/features
  • Massive download
  • Nothing useful like a store locator tool
  • Can’t bookmark favourite items
  • Doesn’t allow sharing

Missed opportunity if I ever saw one.

Van drivers get interactive content

Posted in Advertising, Mobile by musingsofabadger on December 7, 2009

Glue/Superglue have made an iPhone inspired ad for ‘The Sun’. Nice, but it’d be even funnier if they’d related adult content and page 3…

Watch it here: