Musings of a Badger

Leo Burnett – Good Times

Posted in Advertising, Digital, Social media by musingsofabadger on March 10, 2011

Its been a good few months @ Leos’.  We’ve made two digital acquisitions in Holler and now Airlock, we’re up to 4th in Campaign’s agency rankings and have also ranked in the Times Top 100 companies to work for.

Oh, and if thats not enough we’ve recently launched the 1st phase of our new website in all its cross platform compatible and HTML5 ‘yness. Take a look here: www.leoburnett.co.uk

Lovely stuff.

Viral brand campaign review 2010

Posted in Advertising, Branding, Digital, Social media by musingsofabadger on March 8, 2011

A few months old but an insightful snapshot nonetheless. Facebook unsurprisingly becoming a more dominant feature in the success of campaigns…

Taken from Rubber Republic: http://www.rubberrepublic.com/2010/12/most-viral-brands-of-2010-round-up-infographic/

A life told through Facebook

Posted in Digital, Social media by musingsofabadger on November 14, 2010

Nice example of a Facebook user journey

Twitter – helping to make a difference (again)

Posted in Digital, Social media by musingsofabadger on November 8, 2010

Its been interesting to watch this thread by Jordan Rapp  (a US pro-triathlete) gather momentum over the past couple of days.  In summary a chap in the US was the victim of a hit and run accident where he was badly hurt by a driver who knocked him of his bike then drove away.  The driver was a well paid money man and the case was being mishandled as a result (money buys favours/power as we all know).

Jordan Rapp was seriously injured in similar circumstances last year so has strong feelings on the subject. As a result he started this twitter thread imploring his ‘followers’ to help raise the profile of the case and its apparent mishandling.  The feed is here: http://twitter.com/#!/rappstar and grabs are below.

Good to see its making a difference with US TV news and even the UK Daily Mail picking it up in less that 48hrs.  Respect for pro actively making a difference!

The start of the post:

It grows in momentum:

The results start to show:

Glimpse at the Future of Foursquare

Posted in Innovation, Mobile, Social media by musingsofabadger on November 4, 2010

Foursquare CEO and co-founder Dennis Crowley spoke on how the location-based service plans to dominate “what happens after the checkin” at Wednesday’s ad:tech conference

http://on.mash.to/didA5r

Big brands and social media

Posted in Branding, Digital, Social media by musingsofabadger on October 27, 2010

Article covering how Starbucks, Coke, Oreo, Skittles and Redbull are all making an impact in the social media space:
http://mashable.com/2010/10/26/social-media-engaged-brands/

Twitter selling ad space

Posted in Advertising, Media, Social media by musingsofabadger on October 18, 2010

A fairly lengthy but informative video where the sales director @ twitter explains how they hope to monetise the platform. Hosted by my old agency so I’d predict it should be taken seriously from £ making point of view.

Bboy Batman V Joker

Posted in Digital, Social media by musingsofabadger on October 15, 2010

Interesting use of YouTube in this interactive Bboy dance off.  Enjoy…

Social media commentary

Posted in Digital, Social media by musingsofabadger on October 12, 2010

Easy to digest article from the BBC regarding the ‘business’ of social media

And a compelling example of when its done well…

The 2010 Social Networking Map

Posted in Digital, Social media by musingsofabadger on September 27, 2010

An easy to absorb visual snapshot of the social networking landscape, courtesy of Flowtown :